Women are expected to be nice and sweet, to make other people feel comfortable. A woman who says ‘hey, I think there’s a problem here’ is being ‘negative.’ A woman who doesn’t smile while she’s being harassed is ‘humourless.’ A woman who prefers to stay focused on tasks is a ‘cold bitch.’ Significant gendering is involved here; women have an obligation to look and act a certain way and when they don’t, they need to be hassled until they do.